Beauty is not just physical design, it is what inspires every aspect of our experience.
Our hotels are places where our guests can have fun.
Every aspect of our experience, and our relationship with guests, is personal.
We are not conventional; we think differently so we can surprise, delight and exceed expectations.
Our members are inspired whenever they stay with us, as we are inspired by them.
Everything we do is based on a culture of learning, and this drives our development and innovation.